In the
past almost all business-to-business marketing research issues were addressed
in a piecemeal sub-optimized fashion. Studies were done on segmentation,
positioning or pricing. These were separate studies both in time and in
the subjects of the research. Nobody had the complete, integrated data set
to really understand what specific customers needed and were willing to pay
for. This was inefficient, but more importantly, management teams rarely
had sufficient market intelligence to develop confident quality business action
plans. But even the most complete market intelligence by
itself is also insufficient. The purpose of Your-Marketing-Toolkit
is to provide marketing insight from the market intelligence. It enables
the strategic planning procedures to be fully utilized.
Your-Marketing-Toolkit first provides broad, timely, integrated, and complete
market intelligence. And then it encourages you to get as much out of
this intelligence as feasible. It allows one to "see" a new
revenue opportunity that was not visible before the business insights that Your-Marketing-Toolkit
provides. It may also help to understand that this is a disruptive
technology (or business model) that allows individual business leaders to
obtain incredible understanding of their market situation intelligence in
an affordable manner to make decisions that were not possible before.
Your-Marketing-Toolkit is truly yours. It is developed with your business
leadership. General approaches and templates provide a framework for
exploring your markets and help direct voice-of-the-customer activities. Your-Marketing-Toolkit
itself captures your customers’ market conditions in the perspective of your
needs. Each of Your-Marketing-Toolkits is unique and is
proprietary. You own Your-Marketing-Toolkit, with the associated
market data and questionnaire. You also dictate how it functions and to a
great extent how new Your-Marketing-Toolkit approaches will develop
over-time.
Customer Benefits
Your-Marketing-Toolkit:
Your-Marketing-Toolkits are built in Microsoft Excel
without additional add-ins. They are organized as a series of charts
and table placed into interlinked spreadsheets. Included in the
workbook is the supporting marketing research data. Input Data Sheets
are provided to enter the marketing research data, characteristics, and the
competitive intelligence. Your-Marketing-Toolkit is not an end-point creation. It
grows, it is customized and it changes to meet the varying needs and
distinction of businesses and their competitive situations. While the
“look and feel” of the toolkits is intended to remain consistent, the set of
tools and the information sources will vary. Learn more about the
Your- Marketing-Toolkit with the following notes: ·
The Four Truths of Market Intelligence ·
The 12 Marketing Research Myths ·
Why Your-Marketing-Toolkit Now?
|
Applications of the toolkits vary
widely from fairly simple applications in the early planning and evaluation
of new products to the more complex issues of planning a product launch and
the repositioning of existing products and businesses. Your-Marketing-
Toolkit is designed to provide comprehensive assistance to marketing
actions. Here are discussion of how Your-Marketing-Toolkit provides
the guidance and insights for specific issues: ·
How Should We Price Our
Products? ·
What Should be Our Value Proposition? ·
How Should We
Segment Our Market? ·
How to Build-in
Total Marketing Quality? ·
How Do We Find New
Opportunities? ·
How Should We
Design Our Next Products? ·
What is
this Business Worth? ·
How Should We
Market Our New Product? ·
How to Create
a Market War-Room? ·
How Can We Delight
Our Customers?
|
Custom Decision Support, LLC provides services for the development
and support of Your-Marketing-Toolkit in an effective and efficient process.
For further information and comments please contact:
Gene
Lieb
P.O.
Box 1685, Capitola, CA 95010-1685
Tel:
(831) 854-22256