The Information Edge

• Summer 2005 Newsletter which includes articles on: 
• The Strategic Value Map
• Affordable Marketing Surveys
• Exploiting Video Technology
• Commentary: "The Curse of the Panacea"
• Summer 2002 Newsletter which includes articles on: 
• Obtaining a Prevalent Marketplace Awareness
• "Optimum" Answers in an Uncertain World
• Weighing Survey Results
• Commentary: The Next Killer Applications
• Summer 2001 Newsletter which includes articles on:
• The Business "Death Spiral"
• New and Old technologies
• Doing Surveys on the Web
• Commentary: Being a Good Client
• Fall 2000 Newsletter which includes articles on:
• Pricing New Products
• Naming Data Point in EXCEL
• Statistical Analysis in EXCEL
• Commentary: Disappearing Software
• Spring 2000 Newsletter which includes articles on:
• Segmenting the Market
• Determining Market Segments
• Commentary: The New Global Market
• Fall 1999 Newsletter which includes articles on:
• Using the World Wide Web
• Risk Analysis Decision Support
• Software Review: On-line Translation
• Commentary: Consultants and Responsibility
• Spring 1999 Newsletter which includes articles on:
• Distinguishing between Product and Solution Businesses
• Developing a Competitive Price
• Building Market Price Models
• Commentary: Industrial Auto-Immune Disease
• Fall 1998 Newsletter which includes articles on:
• Betting on Technology
• Analyzing Price Point Distributions
• Text to Voice and Voice Recognition Software Review
• Commentary: On Consulting
• Spring 1998 Newsletter which includes articles on:
• Building Technical Marketing Competence
• Selecting Segment Strategies
• Computing Bonus Qualifications from Survey Data
• Commentary: Getting Empowerment to Work with "Doctrine"
• Fall 1997 Newsletter which includes articles on:
• Technology Assessment
• Estimating Market Share
• Custom Functions in EXCEL
• Software Reviews of Dynamic Simulation Packages
• Spring 1997 Newsletter which includes articles on:
• Price and Quality
• Measuring Value
• Price Sensitivity
• Software Review of Conjoint Programs
• Fall 1996 Newsletter which includes articles on:
• Getting More from Research
• Exploiting and Working with the Web
• Software Review of Advanced Statistics in Windows
• Summer 1996 Newsletter which includes articles on:
• The New Business Imperative
• Forecasting New Product Sales
• Computing Confidence Intervals
• Software Reviews of @Risk and Best Fit